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Kara. Veritas. Decora. KVD. Value. Truth. Beauty. Tattoo-inspired vegan beauty.

OUR MANIFESTO

BORN IN AN ICONIC TATTOO STUDIO, ROOTED IN A DREAM OF
UNRESTRAINED BEAUTY WITH A NONCONFORMIST & FEARLESS
SPIRIT, WE STARTED A REVOLUTION WITH TATTOO-INSPIRED
MAKEUP & LIMITLESS CREATIVITY

WE CONTINUE THIS LEGACY

TATTOOS ARE THE BOLDEST FORM OF ARTISTIC SELF-EXPRESSION

THIS DEEPLY PERSONAL INK SHOWS THE WORLD WHAT'S IN
YOUR HEART: A TATTOO IS THE RESULT OF SOMETHING FELT SO
PASSIONATELY THAT IT ACTUALLY BECOMES PART OF YOU.

HERE'S WHAT'S PART OF US

WE CELEBRATE THE INDIVIDUAL
WE REJECT CONVENTIONAL BEAUTY STANDARDS & SAMENESS.
WE ACCEPT THE BEAUTY OF OUR UNIQUENESS & FLAWS.

WE GIVE A F*CK ABOUT THE WORLD
WE CARE FOR OUR PLANET & ALL THE BEINGS WHO INHABIT IT.
WE BELIEVE OUTSIDERS ARE INSIDERS AND STAND UP FOR WHAT'S RIGHT.

WE CREATE HIGH-PIGMENT, HIGH PERFORMANCE MAKEUP
INSPIRED BY TATTOO ARTISTRY. WE GIVE YOU THE TOOLS TO
LIVE YOUR BEAUTY TRUTH.

WE STAND FOR

  • KARA
  • VERITAS
  • DECORA
  • VALUE
  • TRUTH
  • BEAUTY

WE ARE KVD: TATTOO-INSPIRED VEGAN BEAUTY

100% vegan and cruelty-free without sacrificing performance.

100% VEGAN & CRUELTY FREE WITHOUT SACRIFICING PERFORMANCE

OUR #1 AWARD-WINNING
TATTOO LINER
WATERPROOF, INK-LIKE PIGMENT &
NEEDLE-SHARP PRECISION

Our #1 award-winning Tattoo Liner. Waterproof, ink-like pigment & needle-sharp precision.
Shade + Light Contour Palette. High-pigment powder for instant definition.

SHADE + LIGHT CONTOUR PALETTE
HIGH-PIGMENT POWDER
FOR INSTANT DEFINITION

EVERLASTING LIQUID LIPSTICK
ALL-DAY, INTENSE COLOR
IN NONCONFORMIST SHADES

KVD Go Big or Go Home Mascara. Long wear & extreme volume, powered by plant-based fats.

KVD GO BIG OR GO HOME MASCARA
LONG WEAR & EXTREME VOLUME
POWERED BY PLANT-BASED FATS

HIGH-PERFORMANCE, VEGAN & CRUELTY-FREE

OUR VALUES

WE BELIEVE IN ARTISTRY WITHOUT BOUNDARIES

OUR HIGH-PIGMENT, HIGH PERFORMANCE MAKEUP IS YOUR TOOLKIT FOR LIMITLESS CREATIVITY. WE SHOW OUR WHOLE SELVES TO THE WORLD THROUGH ARTISTIC SELF-EXPRESSION

WE BELIEVE IN THE POWER OF REINVENTION—BECAUSE THE BOLDEST ACT OF CREATION HAPPENS EVERY DAY IN THE MIRROR

WE SUPPORT ARTISTRY OF ALL KINDS—NOT JUST MAKEUP—THROUGH COLLABORATION & DEVELOPMENT OPPORTUNITIES

WE CELEBRATE INDIVIDUAL EXPRESSION

WE REJECT BEAUTY NORMS & ACCEPT ALL FORMS OF BEAUTY. NO SAMENESS ALLOWED—WE REVEL IN OUR UNIQUE FLAWS. WE LIVE BY PROGRESSIVE & INCLUSIVE BEAUTY STANDARDS.

WE CHAMPION SOCIAL & RACIAL JUSTICE. WE BELIEVE IN EQUITY & INCLUSIVITY BECAUSE IN OUR WORLD, OUTSIDERS ARE INSIDERS.

WE ARE WORLD-CONSCIOUS

WE CARE FOR OUR PLANET & ALL BEINGS WHO INHABIT IT

WE ARE 100% VEGAN & CRUELTY-FREE. WE ARE COMMITTED TO BECOMING MORE & MORE SUSTAINABLE

WE CHALLENGE OURSELVES TO USE FULLY RECYCLABLE PACKAGING, POST-CONSUMER RECYCLED MATERIALS & REFILLABLE COMPACTS WHENEVER POSSIBLE

@KVDBEAUTY

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