OUR MANIFESTO
BORN IN AN ICONIC TATTOO STUDIO, ROOTED IN A DREAM OF
UNRESTRAINED BEAUTY WITH A NONCONFORMIST & FEARLESS
SPIRIT, WE STARTED A REVOLUTION WITH TATTOO-INSPIRED
MAKEUP & LIMITLESS CREATIVITY
WE CONTINUE THIS LEGACY
TATTOOS ARE THE BOLDEST FORM OF ARTISTIC SELF-EXPRESSION
THIS DEEPLY PERSONAL INK SHOWS THE WORLD WHAT'S IN
YOUR HEART: A TATTOO IS THE RESULT OF SOMETHING FELT SO
PASSIONATELY THAT IT ACTUALLY BECOMES PART OF YOU.
HERE'S WHAT'S PART OF US
WE CELEBRATE THE INDIVIDUAL
WE REJECT CONVENTIONAL BEAUTY STANDARDS & SAMENESS.
WE ACCEPT THE BEAUTY OF OUR UNIQUENESS & FLAWS.
WE GIVE A F*CK ABOUT THE WORLD
WE CARE FOR OUR PLANET & ALL THE BEINGS WHO INHABIT IT.
WE BELIEVE OUTSIDERS ARE INSIDERS AND STAND UP FOR WHAT'S RIGHT.
WE CREATE HIGH-PIGMENT, HIGH PERFORMANCE MAKEUP
INSPIRED BY TATTOO ARTISTRY. WE GIVE YOU THE TOOLS TO
LIVE YOUR BEAUTY TRUTH.
WE STAND FOR
- KARA
- VERITAS
- DECORA
- VALUE
- TRUTH
- BEAUTY
WE ARE KVD: TATTOO-INSPIRED VEGAN BEAUTY
100% VEGAN & CRUELTY FREE WITHOUT SACRIFICING PERFORMANCE
OUR #1 AWARD-WINNING
TATTOO LINER
WATERPROOF, INK-LIKE PIGMENT &
NEEDLE-SHARP PRECISION
SHADE + LIGHT CONTOUR PALETTE
HIGH-PIGMENT POWDER
FOR INSTANT DEFINITION
EVERLASTING LIQUID LIPSTICK
ALL-DAY, INTENSE COLOR
IN NONCONFORMIST SHADES
KVD GO BIG OR GO HOME MASCARA
LONG WEAR & EXTREME VOLUME
POWERED BY PLANT-BASED FATS
HIGH-PERFORMANCE, VEGAN & CRUELTY-FREE
OUR VALUES
WE BELIEVE IN ARTISTRY WITHOUT BOUNDARIES
OUR HIGH-PIGMENT, HIGH PERFORMANCE MAKEUP IS YOUR TOOLKIT FOR LIMITLESS CREATIVITY. WE SHOW OUR WHOLE SELVES TO THE WORLD THROUGH ARTISTIC SELF-EXPRESSION
WE BELIEVE IN THE POWER OF REINVENTION—BECAUSE THE BOLDEST ACT OF CREATION HAPPENS EVERY DAY IN THE MIRROR
WE SUPPORT ARTISTRY OF ALL KINDS—NOT JUST MAKEUP—THROUGH COLLABORATION & DEVELOPMENT OPPORTUNITIES
WE CELEBRATE INDIVIDUAL EXPRESSION
WE REJECT BEAUTY NORMS & ACCEPT ALL FORMS OF BEAUTY. NO SAMENESS ALLOWED—WE REVEL IN OUR UNIQUE FLAWS. WE LIVE BY PROGRESSIVE & INCLUSIVE BEAUTY STANDARDS.
WE CHAMPION SOCIAL & RACIAL JUSTICE. WE BELIEVE IN EQUITY & INCLUSIVITY BECAUSE IN OUR WORLD, OUTSIDERS ARE INSIDERS.
WE ARE WORLD-CONSCIOUS
WE CARE FOR OUR PLANET & ALL BEINGS WHO INHABIT IT
WE ARE 100% VEGAN & CRUELTY-FREE. WE ARE COMMITTED TO BECOMING MORE & MORE SUSTAINABLE
WE CHALLENGE OURSELVES TO USE FULLY RECYCLABLE PACKAGING, POST-CONSUMER RECYCLED MATERIALS & REFILLABLE COMPACTS WHENEVER POSSIBLE