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ABOUT US If you’re searching for vegan makeup brands, look no further than KVD Beauty. KVD Beauty creates high-performance, cruelty-free makeup that has disrupted the industry since our debut in 2008. As a vegan makeup brand, we changed the beauty world and redefined vegan cosmetics in 2016 when we reformulated our entire line to include 100% vegan makeup, without sacrificing the performance we’re known for. That means long-wearing, powerfully pigmented products. Our long-lasting, cruelty-free makeup goes the distance and then some. It’s all-day wear that never lets you down, no matter where your journey takes you. Our vegan, cruelty free makeup is for everyone who expects more from their products, and of course, everything is made with love, not animals. To us, vegan and cruelty-free cosmetics go hand-in-hand to protect our furry friends. That's why KVD Beauty always has been and always will create vegan, cruelty-free makeup, and never test on animals. We believe in fearless self-expression, while making the beauty world a kinder, more positive place with 100% vegan makeup and cat eyes for all!