Skip to content
CHOOSE 2 DELUXE SAMPLES WITH EVERY ORDER OVER $50! FREE U.S. 3-DAY SHIPPING ON $50+ AND FREE U.S. RETURNS. Details

 

ABOUT OUR VEGAN & CRUELTY-FREE MAKEUP

 

 

We’re proud to lead the vegan & cruelty-free makeup movement. We’ve been cruelty-free since our launch in 2008 and will be forever. Our first vegan makeup product launched in 2010—our iconic Tattoo Liner—and we became a fully vegan cosmetics brand in 2016. All of our products are, and always will be, high-performance, 100% vegan and cruelty-free. You have our word on it.

2008

Our beloved brand was born, cruelty-free from the very beginning

|

2010

Launched our 1st vegan beauty product, Tattoo Liner

|

2015

Began reformulating all products to be 100% vegan

|

2016

Officially 100% vegan!

Join us on our mission to create better products for people and the planet, and to make every makeup kit cruelty-free. Our products are proudly made with love, not animals.

As animal lovers, we’re committed to protecting our furry friends. To help support the cause, we’ve donated more than $750,000 through our partnerships with animal rights and rescue charities.

 

Vegan means our formulas don’t contain ANY animal-derived ingredients (including insects).

Cruelty-free means KVD Vegan Beauty never tests on animals—and never will. We only sell our products in regions, channels and product categories that don’t require animal testing. We will not sell in certain countries where it’s legally required to test on animals, such as China, until those laws change.

Being both vegan & cruelty-free is so important to us because we are firm believers in supporting a healthier, happier planet for humans and our furry friends.

We will never test on animals and will never use ingredients made from animals or insects. See the No-Go List below for more details.

READ MORE ABOUT THE VEGAN BEAUTY TREND

Hello Giggles: Vegans are taking over the beauty industry, and it’s about time

New York Times: Why you should care about vegan beauty

The Economist: The year of the vegan

We shattered the myth that vegan makeup doesn’t perform. We combine the best of Mother Nature and high technology to create unbelievable, high-performance vegan makeup products, without sacrificing the rich pigment and long wear we’re known for.

To do this, we’ve spent over 10 years reinventing the formulation process in the labs, banning all animal ingredients commonly used in cosmetics and discovering new vegan replacements. We never stop searching for the latest innovations and we’re always evolving to push the boundaries of vegan performance.

We have teams of people, including product developers, manufacturers and regulators, dedicated to ensuring all of our products are 100% vegan and cruelty-free. That means extensively reviewing and checking each individual ingredient that goes into our formula is completely free of animal-derived ingredients.

WE ARE PROUDLY ON THE FOLLOWING VEGAN AND CRUELTY-FREE LISTS:

We replace commonly used animal-derived ingredients with smart vegan alternatives—like olive oil and bamboo powder—to avoid harming creatures, without sacrificing the performance we’re known for. Here’s a list of some of the most commonly used animal ingredients in makeup and skin care that we will never use.

OUR MOST POPULAR VEGAN BEAUTY PRODUCTS

Tattoo Liner

OUR 1st 100% VEGAN PRODUCT

For bold, all-day wear

Everlasting Liquid Lipstick

NO CARMINE

We use a kinder vegan alternative to this ingredient

(derived from beetles) for reds and purples that still pop

Lock-It Liquid Foundation

OPTIMIZED COATED VEGAN PIGMENTS

Ensure the truest color payoff for a flawless finish

PLANT-BASED GLYCERIN & MINERAL CALCIUM

Help condition skin

Lock-It Powder Foundation

RICE POWDER EXTRACT

Blurring skin conditioner delivers a soft-touch feel

KAOLIN CLAY

Helps absorb excess oil for a flawless matte finish

Go Big or Go Home Volumizing Vegan Mascara

NO BEESWAX

Instead of this common mascara ingredient, we use a plant-based

blend of olive and sunflower oils

We all know a vegan diet can help support a healthy planet. At KVD Vegan Beauty, we’re taking vegan to the next level with new earth-conscious initiatives.

Today, all online orders from kvdveganbeauty.com arrive in 100% recyclable boxes, made from 40% recycled material. We offer several refillable and reusable products to help reduce waste:

Lock-It Finishing Powder

Lock-It Powder Foundation

Shade + Light Contour Duo

Shade + Light Face Contour Palette

But we’re just getting started. Our 1st fully recyclable palette debuts soon, and we’re developing refillable and reusable packaging wherever we can. This is only the beginning of our efforts, so stay tuned for what’s next!

Pro or student MUA? You can support the vegan and cruelty-free beauty movement through our Pro Program!

$1 from every purchase goes to Mercy for Animals. To date, we’ve donated over $19,000.

We believe in a connection between beauty and our values: What we stand for and what we won’t let slide. It means showing compassion with conscious consuming, while staying true to yourself with creative self-expression and cat eyes for all!

We’re passionate about being vegan because we care—about animals, about the planet and you, our beloved community of insiders and outsiders, everywhere in the world.